Internet matures — what’s next?

As sexy, innovative and transparent as the mature banking industry — or?
(irony intended)

We are often told the problem with the modern internet is information overload. The real problem is the opposite: even with real effort, we can no longer find the tip of the iceberg.

The internet has become a well-kept secret.

The web stopped being explorable

Major search engines no longer help us explore. They “help” us decide quickly — guided by ads, SEO tactics, and opaque ranking systems.

AI doesn’t fix this. It accelerates it. Social media and influencers add to the same effect: the web gets summarized instead of revealed.

Whole industries, movements, and alternatives collapse into a handful of answers. What disappears is context — and with it, discoverability.

We need maps again

Twenty years ago, the web (and even the physical world) was navigable through categories and directories. Like the Yellow Pages, you could see who the actors were — not only who paid the most or optimized best.

Today, large parts of the internet are effectively invisible: small publishers, European services, non-commercial projects, and niche expertise.

A functioning digital public space requires more than fast answers. It requires discoverability, transparency, and overview.

Why findsite.eu exists

findsite.eu exists to explore the web again — to learn how visible (or invisible) it has become, and to understand what would be required to build better maps.

It’s an experiment in analysing the problem, and hopefully, in the future, offering a solution: independent, transparent ways to see what exists — not only what is promoted.

This matters for competition and innovation, but also for democracy, cultural diversity, and the ability of smaller voices to be heard.

The core problem

The web is not broken because it is too large. It is broken because we no longer have a reliable way to see it.

Without better maps, the internet becomes something we consume — not something we explore. And exploration is where innovation begins.

BETA findsite.eu is an ongoing experiment. Coverage, ranking signals, and results may change at any time.